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Chris Goward is Co-Founder and CEO of WiderFunnel Marketing Optimization. The agency's Conversion Optimization methods have helped clients improve conversion rates by up to 400% for lead generation and eCommerce sales. Chris shares fact-based conversion marketing principles that have delivered results for clients like eBay, Epson, Google, BabyAge.com, SAP, Electronic Arts, and many more. The WiderFunnel LIFT Model™ is taught at the University of Eastern Michigan Conversion Optimization program. Chris is in demand as a speaker throughout North America and Europe. Chris is frequently a "highest rated speaker" at marketing conferences throughout North America and Europe. His work has been published in Marketing Sherpa, Search Engine Watch, the Google blog, Search Engine Marketing Journal and DM News. You'll find more information at http://widerfunnel.com/chrisgoward at on twitter @chrisgoward.

Expertise:

• Marketing Strategy
• Clarifying your Value Proposition
• Serving B2B Clients (From medium to Very Large)