CONNECT

Andrew’s vision and leadership established what Vision Critical is today. Coming from a background of Internet advertising and market research, Andrew started the company in 2000 because he saw the opportunity to use the web as a way to improve market research for both the client and the respondent. The company has since become a leader in online research with products like Sparq community panel platform, virtual shopping and rich media research applications. Andrew's background in interactive development has honed his ingenuity for zooming in on marketing objectives, focusing on the big picture and hitting the mark.

Expertise:

• Building a winning culture.
• Software go-to-market timing (when to release?).
• Strategic vs. tactical start-up issues.