In 2009, Jeff co-founded Xomo to deliver world-class mobile apps for events. Xomo's location-aware Event Guide product has been used by large festivals and events worldwide, including the official Vancouver 2010 Olympics smartphone guide. Jeff was previously CEO of The Level, a company producing Global Content Management software for customers such as Google, and before that managed online financial community, Stockhouse.com. In 2007, Jeff completed the ACETech Growth Strategy Program and won the Business in Vancouver 'Top 40 Under 40' Award. Jeff also co-founded the Vancouver Canary Derby, an annual event raising funds for cancer research.